Pearl Brand

When I joined Pearl as the founding designer, nothing existed. I drew a placeholder logo (a simple pearl inside a square, with custom corner radii) thinking it would hold for a few weeks until we figured out the real brand. It stuck: the founders and the team got attached, and the placeholder became the real thing. We later teamed up with the studio Anagram to build a stronger brand system around it, and the brand has kept evolving ever since.

Year
2025
Type
Brand identity
Collaborator
Collaborator: Anagram
Pearl Brand, project image 1 of 10
The app icon: a soft gradient with a pearl punched through it.
Pearl Brand, project image 2 of 10
Icon construction: the brandmark, built on a strict geometric grid.
Pearl Brand, project image 3 of 10
The logotype, set to match the mark.
Pearl Brand, project image 4 of 10
Symbol usage, formalized by Anagram from the initial work: one mark, ready for any shape it lands in.
Pearl Brand, project image 5 of 10
The palette Anagram built out of the initial work, from dawn to night: Paper, Dawn, Balm, Day, Night.
Pearl Brand, project image 6 of 10
The wordmark cascade, and Anagram's line: "Pearl reveals what we can do better together."
Pearl Brand, project image 7 of 10
Anagram's aura gradients, the brand's signature texture.
Pearl Brand, project image 8 of 10
The campaign Anagram imagined, with its ultra-realistic photographic style: from solo effort to shared intelligence.
Pearl Brand, project image 9 of 10
The brand at work in slides: a deck cover set on the aura.
Pearl Brand, project image 10 of 10
The dark side of the deck: three questions, in the serif voice.