Julie Chabin

Julie Chabin
is a French design engineer and product lead. Previously Head of Product Design at Product Hunt and Deezer; now working on AI experiences.

EmailTwitter/XLinkedIn
AllWorkWritingAbout

Kog

Kog builds ultra-fast LLM inference infrastructure (thousands of tokens per second where most stacks serve a hundred). I refreshed their brand around a four-lobed clover, which I hope brought them luck: a chunky lowercase wordmark with the clover tucked into the "o", a violet palette, 3D clovers that stack up to explain the platform's layers, and a waitlist page to launch it all.

Year
2025
Type
Brand identity, waitlist page
Kog, project image 1 of 6
The app icon: the clover on a violet gradient.
Kog, project image 2 of 6
The logomark: a clover tucked into the "o", working across the palette.
Kog, project image 3 of 6
The wordmark on the brand's grainy violet gradient.
Kog, project image 4 of 6
The four layers of the stack, from realtime inference to human-machine interface.
Kog, project image 5 of 6
The waitlist page.
Kog, project image 6 of 6
The brand pattern: a mesh of clovers catching violet light.